Advertising with Bowls International
The Market
Modern day bowls is typically associated with the Middle Ages but it was not until 1903 that the English Bowling Association under the Presidency of a certain Dr. W.G. Grace was launched. Within 25 years, bowls became a truly global sport with the creation of the International Bowling Board in countries such as Australia, the United States of America, Canada, New Zealand and South Africa.
Bowls has always been associated with the retirement market but the core age group of active bowlers is, in fact, 45 to 65. The world indoor bowls championship attracts more TV viewers than Rugby Union, Tennis, Racing and Skiing. Bowls England currently have over 150,000 members and there are more bowls clubs in Britain than any other sport except football with over 4,500 outdoor bowling clubs and 400 indoor clubs where passionate and active bowlers go to socialise and enjoy their sport.
Editorial Profile
The name of Bowls International is synonymous with the sport wherever bowls is played throughout the world due to the fact that the magazine has been at the forefront of the sport since it was launched back in 1981. It continues to provide a tried and trusted winning formula for bowlers as the world’s number one bowls magazine. Not one to rest on its laurels, Bowls International has recently undergone a major makeover, complete with fresh and modern design, to make certain it stays ahead of the game and continues to appeal to bowlers of all generations and aspirations. Some of the sport’s biggest names and personalities such as Tony Allcock, Andy Thomson, John Price, David Corkill, John Bell, David Phillips, David Rhys Jones and Ellen Faulkner, provide tip-top instruction and advice aimed at improving the readers’ game, whatever their ability and ambition, coupled with expert opinion, debate and words of wisdom on all aspects of the sport.
The new-look magazine now incorporates its popular quarterly publication, Bowls International Club Edition, introduced in 2006 to celebrate the 25th anniversary of the launch of Bowls International and aimed at the clubs and their ‘grass roots’ membership. This special section puts the clubs and their bowlers in the spotlight: focusing on the unsung heroes; sharing in their anniversary celebrations; offering fund-raising ideas and expert advice on club administration and maintenance. All this is complimented by top coverage of all major TV, world and national championships; monthly competitions with super prizes, including bowls and holidays and our guide to the best bowls holiday spots both here and abroad.
Readership
Bowls International has a worldwide readership in excess of 75,000 and our comprising male and female bowlers who are aged between 40 – 80. Bowls International readers have above average disposable incomes as they are nearing the end of their financial commitments or just entering retirement.
The Product
- A4, glossy, saddle stitched
- Monthly frequency
- Established in 1981
- Cover price £3.20
A creative approach
Advertorials
Advertorials are a proven way of blending an advertising theme into an editorially styled feature, thereby delivering a very strong message to new and existing customers. Bowls International can write and design an advertising feature based on your business, products and services from information supplied by you.
Supplements/Promotional Material
Bowls International magazine can design, write and produce your promotional material in a variety of languages, sizes and specifications. We can also distribute your supplements through Bowls International magazine at the shows we attend or via direct mail to a particular target market.
Reprints
Articles that have featured in Bowls International are an excellent way to promote your company at events and through direct mail. The reprints can range from 2 – 12 pages and can be re-designed to carry your advertising message.
Gatefold, Outserts, Loose Inserts
Bowls International can accommodate single and double gatefolds, outserts and loose inserts. This creative form of marketing can have a huge impact when you are launching new products/services.
Media Pack
Our Instant Issue Service sends you an email whenever a new issue of Bowls International is out. SAVE ON QUEUES - FREE P&P