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Bowls
International is the official magazine for the four English
bowling associations, and is the only bowls magazine to be
circulated throughout the UK.
The over
50's are the largest growing sector of the UK and currently
account for over a third of the UK adult population. On average,
the over 50s have a 30% higher disposable income and less
financial commitments.
With fewer
financial burdens and more leisure time, this generation has
the ability and willingness to shop for a wide range of consumer
durables, leisure items and travel packages.
Advertisers
can reach this generation every month with Bowls International
- the UK's best selling bowls magazine.
If you
would like any further information, please do not hesitate
to contact me.
David
Thorpe - Email: dave.thorpe@keypublishing.com
Tel: +44 (0) 1780 755131
Benefits
of advertising in the UK's
best selling Bowls magazine
High
Retention and Readership
Bowls
International is so respected as the authoritative bowls magazine,
that a high proportion of readers (over 60%) retain their
copy of the magazine for future reference, extending the life
of your advertising message. A further 30% pass on their copy
to a friend, or their bowling club - increasing the exposure
and reach of any communications within the magazine.
Positive
Association
Being
seen within the UK's most established, respected and forward-
looking bowls magazine adds credence to your advertising,
and creates a strong, positive association for your company
and its products. Unlike, non-paid for magazines that may
not be here tomorrow, Bowls International is still going strong
and continues to evolve for the benefits of its readers and
the sport.
Cost
Effective
Placing
your advertising message within Bowls International provides
advertisers with a cost effective media to reach this loyal,
affluent and growing marketplace.
Source:
Bowls International Reader Survey conducted by Christine Forrest
Research and Marketing.
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